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AFI announce move to new purpose built facility

AFI announce move to new purpose built facility
July 19, 2015

Melbourne, 10 April 2014: AFI Branding, Australia’s leading innovator in wide format digital soft signage, have today announced that they have opened the doors to their new state of the art head office, production and manufacturing facility in Carrum Downs.

Due to substantial growth and the need to consolidate AFI’s three Melbourne locations, the new facility at 33 Lakewood Blvd will streamline production processes, allow teams to meet more demanding deadlines and create boundless opportunities to deliver the exceptional standard of service AFI’s growing cliental have come to expect, but now with a greater drive to push the limits of fabric innovation further.

"Bringing together our team of 40 staff under the one roof has been a goal we have had for some time now,” explains managing director, Glenn Watson. “A great deal of effort and time has been invested in creating a production facility & work environment that made sense for our workflow, that ensures minimal handling of our products,” he says.

“We have created a workspace with the future growth targets of our company in mind,” Glenn continues. “In fact we have even taken power and data to positions on the factory floor where we are planning to locate new machines over the coming years!”

AFI’s robust 22-year history in leading the development, expansion and product innovation in the Australian soft signage market will now enter an exciting new phase. The company’s new Melbourne home has been purpose built with unique innovation, advanced technology and future expansion at the forefront of its design, and its AFI’s clients who will reap the benefits.

A key feature of the facility is the comprehensive product showroom, displaying AFI’s award winning ReFrame® suite of products including the stylish and versatile Illuminated ReFrame®, European sourced substrates, vibrant wallpapers, indoor and outdoor flags and custom fabric architecture solutions designed to impress. 

“It's because of the partnership we have with our clients that we are able to continue to invest and offer the most innovative solutions in the market,” concludes Glenn.

AFI Branding is now located at 33 Lakewood Blvd, Carrum Downs, Victoria 3201.