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AFI Branding Exhibits Pop Up Shop Concept at POPAI

AFI Branding Exhibits Pop Up Shop Concept at POPAI
September 06, 2016

AFI Branding, the Pop Up Shops experts are exhibiting at POPAI Marketing @ Retail Expo in Sydney September 15-17.

Pop Up Shops have emerged as a valuable tool that can incorporate both marketing and retail into a temporary option. A Pop Up Shop allows brands to communicate their key messages to consumers through the use of a unique and engaging physical environment. 

There are a number of key benefits for retailers using Pop Up Shops, including:

  • They provide retailers with the flexible options of launching full-blown advertising campaigns, or alternatively to gauge interest with smaller, cost-effective Pop Up Shops
  • The cost-effectiveness of Pop Up Shops means that all brands – big and small, are able to create a space to suit their individual needs 
  • The notion of a temporary shop creates a sense of urgency in consumers meaning customers are more likely to take action
  • Pop Up Shops enable brands to product test, obtain consumer insights and experiment with new strategies
  • Pop Up Shops allow brands to form a memorable and emotional experience through experiential marketing and brand activation by directly engaging the consumers


The AFI Branding stand will showcase the concept with a Pop Up ‘Candy Shop’ to create a fun and engaging experience for visitors. With the Octanorm products used to create the Pop Up Shop on display, the stand will demonstrate how easy it really is to create a Pop Up Shop.

“We see our unique benefit as a one-stop-‘Pop-Up-Shop’ solution,” says AFI Branding Managing Director Glenn Watson. “Most Pop Up Shop solutions service one aspect of the process. At AFI Branding we understand that providing both time and cost effective solutions are necessary so we service all aspects from design right through to manufacturing, project management and installation.”

As a major design partner of the POPAI Marketing @ Retail Expo and Summit, AFI Branding have designed and manufactured the POPAI stand and exhibition.

Get your sugar hit and an inspiration kick with our new Pop Up Shop in a Box solution. Visit AFI Branding at Stand F4 and see how fun and easy it is to pick and choose components to create your very own Pop Up Shop.


For more infomarion on Pop Up Shops visit www.afibranding.com.au/pop-up-shop